Welcome to lecture 2 in the Facebook Advertising Course Series (FACS)
This is a continuation of our precious lecture on this topic. In order not to miss any step, make sure you have gone through lecture 1.
Let's proceed to today's lecture.
Screenshot of Ad Manager
To create a new facebook ad, first, choose the Ads Manager tool from the top-left menu shown in the screenshot above. Then, click on the green “Create Ad” button in the top-right side of the page.
You’ll be guided through the entire campaign creation process. All you have to do is select your preferred options and enter some ad details.
Let me show you how to do it, step by step
Step 1: Select Your Campaign Objective
The first selection you’re going to make is choosing your campaign objective.
Here’s the complete list of Facebook campaign objectives available in the Ads Manager:
Product catalog sales
Choosing Your Campaign Objective
The reason Facebook is asking about your campaign goal, i.e. objective, is because it will determine the campaign’s ad formats, bidding options, and auto-optimization.
If you tell Facebook your goal, it can auto-optimize your ads to deliver you more results.
Anyway, I recommend that you always select the campaign objective that reflects on your end goal. Most of the time, it’s Conversions. However, if your campaign’s ultimate goal is to increase brand awareness, select the “Brand awareness” objective and so on.
Step 2: Give Your Ad Campaign a Name for easy navigation later.
Assuming you want to edit the ad later, so you can just click on the campaign name then proceed to editing the ad. Got it? Alright.
Step 3: Audience Targeting - Set It Up Properly
Who are the people you want to
advertise to? In which country do you want your ad to appear? It is only women you want to see your ad, or both men and women? How about the age bracket? You want only 18yrs (mainly youth) or 18+ to see your ad? All these are referred to as "Audience" and you need to determine it properly for maximum results.
You will have the option to save the Audience after you have set it so that you can advertise to them later without having to go through the process of setting it up if you decide to run such ad again.
Step 4: Set Up Your Ad Placement
Facebook ads appear in multiple places, including:
Facebook News Feeds (Mobile and Desktop)
Facebook Right-Hand Column
You can either select the Automatic Placement or configure your ad manually so that your ads are only shown in the places you want.
Here are the ad placements recommended by Facebook for every campaign objective:
Brand awareness: Facebook and Instagram
Engagement: Facebook and Instagram
Video views: Facebook, Instagram and Audience Network
App installs: Facebook, Instagram and Audience Network
Traffic (for website clicks and app engagement): Facebook and Audience Network
Product catalog sales: Facebook and Audience Network
Conversions: Facebook and Audience Network
Step 5: Set Up Your Campaign Budget and Bidding
How much do you intend to spend for the ad? What is the lowest and maximum amount you're willing to spend for it? This is where you will set it up. It is recommended that you test run the ad with $5 then see the results before putting in more fund.
Step 6: Set Up Your Facebook Ads
As the final step of your campaign setup process, you can select your preferred Facebook ad type and insert your ad images
You can either select an existing Facebook Page post or create a new post for the ad. Then finally publish the ad.
And that's it! You have successfully created your facebook ad
Facebook manually review and approve ads. So your ad will be reviewed by facebook and approved before it can go live. If your ad comply with facebook advertising rules, then it will be approved and you will be notified. Otherwise, it will be rejected. You will be notified too if your ad is not approved.
If you are following this tutorial step by step, then you will definitely have one or two questions. The good news is that I'm very much available to attend to your questions. So if you have a question, then use the comment section below